“This liquid is really world class.” That’s what Bob Armstrong, former CEO of Corona Canada, commented after sampling the first can of Prince Edward Island Brewing Company’s Beach Chair Lager. He was in the Charlottetown brewery in the company owner Kevin Murphy when he made this statement.
Along with the help of Brian Watson, a global brewer with bases of operation in New Zealand and Fiji, the brewers of the Prince Edward Island Brewing Company have toiled for eight months to produce the brewery’s first original foray into Canada’s micro-beer industry.
Kevin Murphy started a small brewery to supply a new restaurant with local beer before moving operations to the Gahan House Brewery in downtown Charlottetown. A production plant to handle the growing demand for the Gahan’s ales was then established.
On June 9 the new product will be released with parties across Charlottetown—the highlight being a show at Fishbone’s Oyster Bar featuring Haywire (9 pm) with Bad Habits (11 pm). Also performing are: at Marc’s Studio are Tim Chaisson (8 pm) and Dave Sampson (11pm); at the Merchantman Dan Paynter (9 pm); at Gahan House Jordan Cameron (9 pm); at the Delta Chris Dalziel (6 pm).
Under the stewardship of PEIBC CEO & Partner Jeff Squires, the brewery intends to begin exporting across Canada in the coming months.