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From the Noticeboard

Learn to Skate

Program registration now open The City of Charlottetown and go!PEI, through the Canadian Tire Jumps [ ... ]

Premiere Toastmasters Club

Gain confidence and learn new skills such as impromptu speaking, communication, and leadership skill [ ... ]

Click for a PDF of Advertising Rates

 

Deadline

The booking deadline for print advertising in The Buzz is the 15th of the month prior to publication. 
Display ads and Buzzifieds are placed on a first come first served basis.

 

Distribution

The Buzz newspaper is distributed year-round through approximately 350 pick-up points across Prince Edward Island in such places as coffee shops, grocery stores, news stands, libraries, restaurants, hotels, motels, night clubs, information centres, convenience stores, retail stores, Holland College and UPEI. The Buzz is distributed Island-wide:

70% to Charlottetown and Queens County;
15% to Summerside and Prince County;
15% to Montague and Kings County.

In the tourist season this number increases as seasonal businesses open. In July and August the number of pick up points reaches 550 or more, including all PEI Provincial Visitor Information Centres and many local tourist information outlets.

October to May: 13,000 copies are printed and distributed each month.
June & September: 16,000 copies are printed and distributed each month.
July & August: 25,000 copies are printed and distributed each month.

There is a low return rate each month from most locations (0% - 2%).

Convention and meeting organizers regularly request copies for delegate packages.

The effectiveness of distribution points is monitored regularly, and adjustments are made to increase the supply to the busiest points. In downtown Charlottetown, distribution points are re-supplied weekly. New locations for distribution are regularly sought out.

  

FREE Ad Set-up*

*We offer complimentary, professional graphic design service for ads up to 1/4 page. Some exceptions may apply.
*This is a value-added service for our advertisers. Designs and concepts created by The Buzz are the property of The Buzz and may not be reproduced without expresse permission from The Buzz.
For larger ads, exceptional ads or permission to repruduce, the rate for graphic design service is $60 per hour (minimum 1 hr).

Prices DO NOT include HST (+15%).
All rates are for "Camera Ready" art.
Compatible digital files: PSD(.psd), JPEG(.jpg) or PDF(.pdf) with pictures/graphics embedded and all text convert to paths/lines.
Microsoft Word or Wordperfect files are not acceptable.

 

Website Advertising

size: 300 X 250 pixels
position: Right hand column*
cost: $60 CPM(cost per thousand) + HST (15%)

Notes

Minimum order is for 1000 impressions. 
*Ads appear on every page of the website including the home page.

Traffic

Website traffic varies, depending on the season. Monthly estimates are as follows:

Pageviews24,000 to 34,000 per month
Total Visits
: 8,000 to 12,000 per month

File Specs

formats accepted: jpg; gif; png; swf 
resolution: 72 dpi
file size limit: 40k

Creatives

At your request, we will provide graphic design service (static only). 
You can provide your own creative (see specs above).
You must provide your own animated ad.

 

Payment Options

We accept Email Money Transfer, Visa or Mastercard (in person or by phone—please do not email you credit card #), cheques (made out to The Buzz), or cash (in person—please do not mail cash)

 

Print Rates - Inside Pages

1/16 pg

Sept to June: $84 / $114 with colour
July or Aug: $98 / $128 with colour
- 2.4"wide x 3.0"tall (deep)

1/8 page

Sept to June: $160 / $220 with colour
July or Aug: $196 / $256 with colour
- horizontal: 5.0"wide x 3.0"tall (deep)
- vertical: 2.4"wide x 6.25"tall (deep)

3/16 page

Sept to June: $230 / $290 with colour
July or Aug: $290 / $350 with colour
- horizontal: 7.625"wide x 3.0"tall (deep)
- vertical: 2.4"wide x 9.5"tall (deep) 

1/4 page

Sept to June: $288 / $348 with colour
July or Aug: $364 / $424 with colour
- regular: 5.0"wide x 6.25"tall (deep)
- horizontal: 10.25"wide x 3.0"tall (deep)
- vertical: 2.4"wide x 12.75"tall (deep) 

3/8 page

Sept to June: $400 / $490 with colour
July or Aug: $512 / $602 with colour
- horizontal: 7.625"wide x 6.25"tall (deep)
- vertical: 5.0"wide x 9.5"tall (deep) 

1/2 page

Sept to June: $520 / $610 with colour
July or Aug: $664 / $754 with colour
- horizontal: 10.25"wide x 6.25"tall (deep)
- vertical: 5.0"wide x 12.75"tall (deep) 

9/16 page

Sept to June: $570 / $690 with colour
July or Aug: $728 / $948 with colour
- 7.625"wide x 9.5"tall (deep)

3/4 page

Sept to June: $726 / $846 with colour
July or Aug: $926 / $1046 with colour
- horizontal: 10.25"wide x 9.5"tall (deep)
- vertical: 7.625"wide x 12.75"tall (deep) 

full page

Sept to June: $950 / $1100 with colour
July or Aug: $1200 / $1350 with colour
- 10.25"wide x 12.75"tall (deep)

 

Print Rates - Front Cover - A Section

Top Banner

Sept to June: $275 colour included
July or Aug: $375 colour included
- 6.25"wide x 0.6"tall (deep)

Bottom Banner

Sept to June: $675 colour included
July or Aug: $875 colour included
- 6.25"wide x 2.0"tall (deep)

 

Print Rates - Front Cover - B Section

Top Banner

Sept to June: $275 colour included
July or Aug: $375 colour included
- 10.25"wide x 0.75"tall (deep)

Bottom Banner

Sept to June: $600 colour included
July or Aug: $800 colour included
- 10.25"wide x 3.0"tall (deep)

 

Print Rates - Back Cover

1/8 page

Sept to June: $425 colour included
July or Aug: $550 colour included
- 2.4"wide x 6.25"tall (deep)

3/8 page

Sept to June: $925 colour included
July or Aug: $1200 colour included
- 6.25"wide x 7.625"tall (deep)

 

Print Rates - Inside Fold - A or B Section

1/4 page

Sept to June: $575 colour included
July or Aug: $750 colour included
- 5.0"wide x 6.25"tall (deep)

1/2 page

Sept to June: $875 colour included
July or Aug: $1250 colour included
- horizontal: 10.25"wide x 6.25"tall (deep)
- vertical: 5.0"wide x 12.75"tall (deep)

full page

Sept to June: $1500 colour included
July or Aug: $2000 colour included
- 10.25"wide x 12.75"tall (deep) 

Events Calendar

September 2018
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Some Upcoming Events

Cool Moon

Cross-cultural Arts Festival September–November
Various locations The main stage of Confederation [ ... ]

9th Grand Ruisseau Song Festival

September 28–30
Mont-Carmel Parish Hall The Coopérative de développement culturel et patrimonial [ ... ]

Culture days

Free activities on September 29 at the Confederation Centre Culture Days is a three-day nation-wide [ ... ]

Recent News & Articles

Drawing the line

Profile: Sandy Carruthers by Jane Ledwell Retired for a year now after twenty-five years teaching  [ ... ]

Filmworks Summerside

Film series is back for 7th season Filmworks Summerside opens for their 7th season on September 12  [ ... ]

An Island wish

On August 23, 4 year old Cooper Coughlin will arrive on Prince Edward Island soil for a once in a li [ ... ]