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John Gavin—publisher of Atlantic Seabreeze

Country Prose

by Charlie Hansen

John GavinThis month I'd like to introduce you to someone that you may or may not already know. His name is John Gavin and for a great portion of his life he has been a promoter of East Coast music and musicians.

John's roots are in Norway/Tignish near North Cape, PEI . Like many East Coasters in search of work John moved to Toronto some 43 years ago and began a career in manufacturing and accounting until he retired in 2007 and moved back to his roots in PEI.

While living in Toronto, John always had a keen interest in East Coast Music which he freely supported in may different ways. His first exposure to the world of promotion was to get involved with an East Coast radio show where he helped the DJ with commentary and East Coast reports.

It was during this time that John noticed a lack of information in the greater Toronto area as to where and when East Coast bands were performing and generally a lack of information regarding the members, style and substance of these East Coast groups.

John decided to publish a monthly newsletter called Atlantic Seabreeze to keep the public abreast of what was happening regarding the East Coast music scene in Toronto.

The paper contained East Coast news, interviews, club dates and CD reviews until it ceased publication, when John retired.

During the years that the newsletter was published John promoted many East Coast artists in Toronto and helped them to keep in touch with their fans and generally help their careers. He became a great fan of The Eric McEwen Radio Show in PEI. John touted Eric's show as a model for the promotion of East Coast music and began building a website in 1998, with the help of his friend Eugene Ruthven. This website has risen from it's humble beginnings to also become a model for the promotion of East Coast music and has grown, over the years, to become one of the busiest music web sites in Canada with over one million hits per year.

The Atlantic Seabreeze website, although a spinoff from the original printed version, has become more far reaching and is available all around the world due to it's presence on the Internet.

John's latest challenge is the chairmanship of the Red Clay bluegrass festival held annually in Tignish. This is another vehicle for John to promote local and regional bluegrass groups.

If you're interested in taking a look at the Atlantic Seabreeze website the web address is At this site local artists can promote their appearances, CDs, videos, profiles, etc. and let the world know what's happening on the East Coast.

Before I close I'd just like to wish all the readers a Happy Christmas season and all the best for the New Year. I'll be in Florida for the winter starting in January (hopefully) but I'll try to keep you all posted as to happenings in the sunshine state that might be of interest to Islanders, especially Islander Day. There are also several other events that you might be interested in so I'll keep you up to date.

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