The Governments of Canada and PEI are supporting the efforts of Golf PEI as it continues to market the Island links. A $284,397 investment over 2 yrs, through ACOA’s Business Development Program, will help the association focus on its strategic goal of promoting PEI as a premier golf destination in 2018–2019. The Government of PEI is providing $228,000. Golf PEI has had success in establishing a strong online, on-site, and TV presence to attract visitors from Canadian and North-Eastern United States markets. The organization intends to ramp up its digital marketing tactics and use the power of social media with golf and tourism influencers and advocates to draw attention to PEI as a golf destination.