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President’s Choice® Children’s Charity, established and funded in part by Loblaw Companies Limited, has committed $150 million over the next decade to address childhood hunger. Supported by Loblaw’s network of more than 1,100 grocery stores, millions of customers and almost 200,000 employees, the charity has become one of the largest charitable funders of school breakfast programs and will support nutrition education in communities nationwide. This amount will include approximately $1.8 million in Prince Edward Island alone.

Mark Boudreau, Director of Corporate Affairs for Loblaw Atlantic, says, “Today’s announcement means that we will be able to feed more children than ever in Prince Edward Island. We will raise and distribute approximately $180,000 every year for the next ten years in the province.”

PC® Children’s Charity’s focus on childhood hunger and nutrition will rest on two new strategic pillars: Feed Kids Good Food through school and community programs, and partnerships with organizations that address childhood hunger; and, Feed Kids Food Knowledge by supporting food-based education programs to empower children to make healthy, responsible and better informed food choices.

The charity recently acquired Breakfast For Learning in an effort to reach more children across the country.

For information or to donate online, visit

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