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PEI Fall Flavours and PEI International Shellfish Festival team up

Ashley Condon, Alyssa Wooldridge, Stephanie McQuaid, Via Reyes, Ilona Daniel, Local Food Advocates, attended a social media training at Peake’s Quay to prepare for September.A group of twelve social media savvy Islanders with a passion for local food have been recruited to help build awareness of the PEI Fall Flavours Festival and PEI International Shellfish Festival. 

This new initiative represents a partnership between the two festivals. The program is intended to harness the passion, knowledge and unique perspectives of the diverse team of Local Food Advocates selected to participate.

The newly-formed group, which includes Islanders from all walks of life such as chefs, food producers, entrepreneurs, social media influencers, farmers and artisan producers, has been tasked with continuing to do what they’re already doing: sharing their local food stories on social media. The team will also participate in various social media takeovers in the lead-up to the festivals and at select festival events.

The Local Food Advocates received training in specific areas related to social media, including photography, increasing engagement, and creating content for different platforms. They will attend a number of food related events leading up to the festivals. They’ll also get behind-the-scenes and early access to select Fall Flavours and Shellfish Festival events.

“I was delighted to be invited to be a Local Food Advocate,” said Rebecca Sly, a UK-born chef that now calls PEI home and works as an assistant chef with the Culinary Bootcamps. “We are holding one of the world’s best-kept foodie destinations in the palm of our hands here on Prince Edward Island. I want to shout it from the rooftops and show the world what we have to offer. I am hoping this role will help me to become more involved within the local community.”

The other Local Food Advocates joining Rebecca Sly for the pilot program are: Al Douglas, Alyssa Woolridge, Chef Ilona Daniel, Jeff McCourt, Stephanie McQuaid, Shannon Courtney, Tyler Gallant and Christine Murnaghan, Via Reyes, Suzanne Scott, Bryan Maynard and Ashley Condon.

For information visit,, or use #peifoodstory on social media.

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