Island company takes an artist-first approach
The New Creative
by Cassandra Bernard
A vinyl revival has been taking place in the Western world over the past decade, and the music industry does love a good comeback story. Despite the rise in digital and streaming music platforms such as iTunes and Spotify, consumers are still spending money on vinyl records. Are millennials and nostalgia the culprits?
Whatever the explanation, owners of Kaneshii Vinyl Press in Charlottetown are on board with this renewed interest in vinyl records. Gideon Banahene and Ghislaine Cormier combined their passion for music and business to open the full-service boutique record manufacturer producing high-quality records and catering to artists’ vision and vinyl needs. Since opening in June 2017, the entire company has grown to consist of musicians, entrepreneurs and technology business professionals.
Cormier says Prince Edward Island has a vibrant music community and a thriving music scene, and Kaneshii, which stands for is a self-sustaining market in the country of Ghana in West Africa, is one more player in the music industry making the community stronger. “It creates more reasons for artists and music industry to invest into the Island economy and community,” she says. Island artists such as Tara MacLean, The East Pointers, and Liam Corcoran have all used Kaneshii’s services and products.
KVP is a one-stop shop for record pressing and customized packaging. The company uses made-in-Canada Viryl Technologies' Warm Tone presses, which are fully automated machines with the capacity to produce up to 180 records per hour; more than 1.5 million per year. In addition to producing high-quality vinyl records, the press also offers all related services to provide clients with a complete final product, including labels, packaging, downloading codes, stickers and even CD replication. “The press plant caters to primarily independent artists and labels by focusing on small-run productions at an affordable price. The company operates on the motto of “Artists First” and is committed to providing the highest quality records and customer service,” she explains.
Apart from the owners, there is a small but great team at Kaneshii who provides support on production, marketing and strategic partnerships. “We have plans to partner with local businesses in the hopes of not only promoting made-in-Prince Edward Island brands, but also exerting Island talents though our distribution networks. We strongly believe in the great musical hub we live in,” says Cormier.