Mark Sandiford produced Qallunaat! Why White People Are Funny back in 2006, premiering that year at the Atlantic Film Festival. The following year it won a Gemini award for best reflection of Canada’s racial and cultural diversity. Over the past eight years, it’s had steady success with educators and at community screenings. But on Jan 16 this year, 3 months after the National Film Board of Canada posted the film on its website, the film took on a life of its own as the online streaming link was shared far and wide across blogs and social media platforms. By mid-Feb, the film had been watched over 21,000 times. The film aims to expose the ways in which the Inuit people have been treated as “exotic” documentary subjects by turning the lens onto the strange behaviours of Qallunaat (the Inuit word for white people). It’s a satire, full of hilarity and gags, but it’s also an eye-opening glance into what it means to be documented and the politics of cross-cultural representation in the documentary tradition. Qallunaat! Why White People are Funny was produced in collaboration with Inuit satirist, Zebedee Nungak with assistance from TechPEI, the NFB, CTV, the Canadian Television Fund and APTN. It can be viewed for free on www.nfb.ca.