New book by Jordan Bruce MacLeod
New Currency: How Money Changes the World As We Know It (Integral Publishers, 2009) is an exploration of money’s untapped power to change the world by Jordan Bruce MacLeod.
In the first half of the book, MacLeod establishes money as the primary leverage point for systemic transformation. He discusses the emergence of a new way of designing money that successfully reversed a town’s thirty-five per cent unemployment rate to full employment during the Great Depression. MacLeod argues that humanity is now ready to take a second look at this marked economic innovation. He believes that we are on the verge of making a momentous leap in social dynamics and at the heart of this shift is changing the way we see and hold money. MacLeod argues that while our monetary and economic systems have been unprecedented in their power to generate wealth and innovation, they are also directly correlated to a destructive strand of cultural narcissism. This in turn, according to MacLeod, leads to real economic development on the one hand but manifestations of exploitation, myopic decision making, environmental degradation and selfishly burdening future generations with our debt and resource consumption on the other.
In the second half of the book MacLeod concludes that it is only through monetary innovation and reconfiguring the dynamics of the marketplace that we will be able to create the conditions to resolve the most complex problems in human history.
Jordan Bruce MacLeod is a writer, consultant and strategist specializing in the evolution of economic systems and consciousness. He is co-founder of Elevator Software, and founder of the New Currency Institute. Jordan has served as a guest lecturer at the University of Economics in Prague and is currently co-founding a holistic consultancy based in London and Dubai. Jordan is a past co-chair and alumnus of the young think tank of the Club of Rome. He is an Islander and lives in Charlottetown.